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Sell to the US
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Global Selling

Global Selling-Sign up

United States

For US companies with Chinese UBO*

By signing up as a Seller or signing up with a TikTok account, you agree to the TikTok Commercial Terms of Service, which incorporate by reference the US Seller Terms of Service for TikTok Shop, and you acknowledge that you have reviewed the TikTok Partner Privacy Policy. You can use these same credentials to access Business Centre and Ads Manager, and the seller's earnings may be used to pay for your advertising expenses when qualified. Marketing communications: By providing your contact information, you separately consent to receiving marketing and promotional emails and messages from TikTok. This consent is voluntary—you may withdraw it at any time by clicking "Unsubscribe" in any marketing email. Opting out will not affect your ability to use TikTok Shop or receive service-related communications.

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If your UBO is not a Chinese or American national, fill out the required information to submit your application.

Sign up as a US seller today

Business model

Sellers will create their own TikTok Shop and run their business independently, managing the full end-to-end experience from product listing to after-sales.

Registration requirements

Business type: Corporation, sole proprietorship, or partnership
UBO* nationality: US company with a Chinese UBO
Warehouse location: Local warehouses in the US

*UBO: The ultimate beneficial owner who holds at least 25% of the US company's shares.

Read the guide

TikTok Shop, for you

New seller incentives & support

Enjoy 60-day referral fee discount
Receive up to $1,600 coupons
Get access to official support and educational resources

Scalable solutions

Go global with brand promotion programs
Increase your operational efficiency with dedicated account manager services
Protect your brand and products against counterfeits

Campaigns & promotions

Promote your products with 100+ platform campaigns throughout the year
Take advantage of US-specific promotional activities and tools
Drive sales with TikTok Shop Ads

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Sell to the US with TikTok Shop Global Selling